Independent Insight.
Real Impact.
Sarufo Advisory Group was built on a simple belief: better asset decisions require independent thinking, technical expertise and a long-term perspective.
We help organizations understand value, manage risk and create sustainable performance through integrated advisory services and digital asset intelligence.
Helping clients make better asset decisions.
- Assets are becoming more complex.
- Regulation is increasing.
- Risk is evolving.
- Technology is transforming the way information is created and used.
Our role is to help clients navigate this complexity with clarity and confidence.
Advisory built on substance
INDEPENDENT
We provide objective advice free from transactional conflicts.
TECHNICAL
We understand the physical reality behind asset performance.
FINANCIAL
We connect technical findings to value and investment outcomes.
SUSTAINABLE
We consider long-term resilience and future performance.
INTELLIGENT
We integrate digital asset intelligence into decision-making.
Three practices, one connected group
Our three advisory practices work together, connected by Visual Asset Intelligence (VAI) to deliver a complete picture of your assets.
Value
Valuation & AdvisoryRisk
Due Diligence & RiskSustainability
Sustainability & ESGIndependent expertise across disciplines
From silos to connected intelligence
Visual Asset Intelligence (VAI) represents our vision for the next generation of asset understanding.
EXPLORE VAITraditional advisory services have operated in silos.
We believe the future lies in connected intelligence.
The people behind the practice
Vladislav Ilic
PRINCIPAL | FOUNDERFounder of Sarufo Advisory Group, specializing in real estate and asset valuations, technical advisory, sustainability, and asset intelligence. With extensive experience across valuation, due diligence and strategic consulting, he advises investors, lenders and corporate clients on complex real estate and infrastructure assets.
Maja Asprovski
HEAD OF OPERATIONS | PARTNERLeads the firm's operations and project delivery, ensuring the successful execution of valuation, due diligence, sustainability and advisory assignments. She oversees client engagement, project coordination and quality management, supporting the delivery of consistent, high-quality professional services.
What we stand for
Independence
We are committed to objective advice and client success.
Clarity
We simplify complexity and communicate with transparency.
Expertise
We combine deep technical knowledge with practical business understanding.
Responsibility
We take ownership and act with integrity in everything we do.
Long-Term Thinking
We focus on sustainable outcomes that create lasting value.
Global standards, local depth
We combine international standards and global best practices with deep understanding of local markets.
International Standards
Aligned with global valuation, risk and ESG frameworks.
Local Market Knowledge
On-the-ground expertise across Serbia and the region.
Cross-Border Experience
Supporting international investors and institutions across asset classes.
Global Network
Access to a trusted network of experts and industry partners worldwide.
The Future of
Asset Intelligence.
The future is not simply more data. The future is better intelligence. By connecting value, risk and sustainability through digital asset intelligence, Sarufo is helping shape a new way of understanding and managing real assets.